For most Americans, “public broadcasting” means the local PBS affiliate. But there’s another kind of non-commercial media that’s established by the government: public access channels.
PEG (Public, Educational and Governmental) channels, as they’re officially known, are created by agreements between municipalities and cable companies: In exchange for getting access to lay their cable through public rights of way, the cable company pays in the form of setting aside channels for the community to run themselves, plus a small fee of up to 5 percent of the cable company’s gross revenue (New York Times, 11/8/2005).
In many communities, that money helps to fund community production centers where the public can learn to use video equipment and produce their own programming for those public channels.
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This system, created by a patchwork of local government agreements that are loosely regulated at the federal level, does a remarkable job of safeguarding programming from outside influence and encouraging cable programming to meet local needs. The FCC‚s 1984 Cable Franchise Policy prohibited cable companies from exercising editorial control over public access programming, and advertising is typically prohibited.
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Public access programming sometimes gets a bad rap as “Wayne’s World” style vanity projects with low production quality. But public access truly offers a voice to everyone in a community, and some notable news programming has thrived on the PEG system, such as Free Speech TV and Paper Tiger Television. And most access channels regularly feature a variety of shows covering local news, particularly news produced by an concerning underserved communities something that’s increasingly difficult to get from other media.
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Some centers, such as those in Sacramento, Calif., and Grand Rapids, Mich., have recently launched programs to train citizen journalists and provide outlets for their local news production. Money makes a difference here; cities with better-funded community access can provide better equipment and training to local producers, who in turn can create higher-quality shows.
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In 2006, the industry lobbied for legislation that would have let them negotiate franchise agreements on the state
level, eliminating local accountability. The bill failed, but the companies then went directly to the states themselves and managed to rewrite the laws in 19 states, arguing that such changes were needed to reduce high cable rates.
Since then, many communities in those states, from Los Angeles (L.A. Times, 1/5/09) to northern Indiana (OurChannels Indiana.org, 11/18/07), have already lost their access centers due to lax state negotiating, exactly the telcos‚ goal. Others have suffered funding decreases, lost signal quality and function, or been hit with new monthly carriage fees, all while cable rates have largely increased (Alliance for Community Media survey, 5/08).
At the same time, there are success stories. Persistent Philadelphia activists finally got PEG channels after some 25 years of struggle (Philadelphia Inquirer, 9/19/07). And Rep. Tammy Baldwin (D-Wisc.), supported by access advocacy group the Alliance for Community Media, has introduced legislation to rectify many of the recent backwards steps in PEG policy. Among other things, the Community Access Preservation Act would secure less-restricted funding for access centers and ensure that new state laws don‚t gut the franchise agreements established by municipalities (AllianceCM.org, 10/9/09).
And help keep these community media centers and the channels they operate alive and well! Support the “CAP Act” now pending in Congress. For more information on this legislation and how to support its passage, visit the Alliance For Community Media.